Audience Insights

Resources, viewing and reading

Viewing

Articles

  Media Bill: Ofcom’s roadmap to regulation — Ofcom

  UK passes Media Act 2024 with major changes to UK media regulation — Hogan Lovells

Reading

  Audience Insights (Mission Marketing: A Survey of Nonprofit Marketing Strategy Book 4) by Justin B. Anderson

  The Consumer Insights Handbook: Unlocking Audience Research Methods by Danielle Sarver Coombs

  Introduction to Statistics: An Intuitive Guide for Analyzing Data and Unlocking Discoveries by Jim Frost

  Statistics For Dummies, 2nd Edition by Deborah J. J. Rumsey

  Statistics without Tears: An Introduction for Non-Mathematicians by Dr Derek Rowntree